Technology. Every person I speak to about webinars talks, or complaints, about the technology. Poor audio connections, inability to hear the speaker, lag time between the audio and visual components of the presentation. For marketers, it’s a stumbling block to investing more time and resources in this very valuable form of online content.
Webinar technology has been around for a long time, but it vastly underused. The key to successfully using webinar technology is to understand exactly how the technology can enable your sales and marketing functions. Basically, if it can happen face to face, it can be done via webinar. That said, there are enough subtleties to using webinar technology that if you are not using it every day, it can seem daunting. What platform is best? Should you use a teleconference line or VOIP? Should you mute all the lines? What are the best practices for Q&A? What about tech problems? And all of that comes AFTER you have decided where to use the technology.
Using webinar technology increases efficiency, lowers cost and provides a seamless experience: when done right. Educational events, ad boards, train the trainer. These are just a few examples of where you could, and should, be using webinar technology.